Rewind to Early 2022. More than 10 years since launch, it was time to take a step back and celebrate our work (and that of remarkable clients), and also to envision, strategize, and plan next steps.

Our resulting “brand refresh” includes:

• Affirming core values and mission
• Focusing market position (niche) and services offered
• Refining visual (look & feel) and verbal (voice) identity
• Re-building cxdnyc.com from the ground up
• Launching a publishing and social media initiative
• Planning direct outreach and email promotions
• Creating a state-of-the-art studio space and technology center
• Developing and implementing all of the above

Fast-Forward to June 2022. Rather than replace the original cxdnyc.com (which most certainly had to come down) with an “under construction” page, I am presenting our updates as “work in process.”

I also want to share behind-the-scenes accountings of what we did, and why and how we did it, with the idea to demonstrate — and ideally help by example — others looking to brand or re-brand their ­­business, organization, or even themselves.

Stay tuned for step-by-step reports in real-time (or almost)!