Walking Billboard

I don’t know about other cities, but I see this Target reusable tote in active use all over NYC. Whether because of its light strength and handy size, or its clean design, I am not sure. Maybe it is both.

Married to a Minnesotan, I (by association) celebrate this forward-thinking discounter known for corporate responsibility and sustainable practices. Founded in 1962 by Minneapolis-based department store Dayton’s, Target has significantly surpassed its parent, having grown to serve all 50 states at 1,926 locations (as of 2021, Wikipedia).

We welcomed our first Target to the Upper West Side (61st & Broadway) October 25, 2020.

05.18.22

•••

This post is an entry in Creative Toolbox • A Visual Diary where we share a daily reflection — inspiration, insight, fun fact, or tip — gleaned from our journey through the worlds of communication and design.