Transparency

An inspiring — and authentic — illustrated tagline from Just Coffee Co-Op • Fair Trade and Organic Coffee.

“Justice” is demonstrated through transparent reporting of actual “fair trade” practices.

Linking from the “Coffee Tracker” code printed on the package, we can see the coffee’s country of origin, roast type, roasting date, international green coffee lot number, the price-per-pound paid to the grower cooperative, and a web-link to a PDF of the actual purchase contract.

iPhone screens once the QR code is scanned.

Updated 02.08.25

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This post is an entry in Creative Toolbox • A Visual Diary where we share reflections — inspirations, insights, fun facts, or tips — gleaned from our spirited journey through the worlds of branding, marketing, presentation, and design.