I honestly think this colorful station installation campaign promoting Ally bank’s savings account product is brilliant.

As is the banking online platform/app itself, where we can create up to 10 “buckets” of things (or services or experiences) we want to save for with real-time visual tracking as to progress regarding those targets.

In the station, there are vibrantly illustrated examples of people just like us already enjoying the kinds of things worth saving for, including the Times-Square-location-relevant Broadway tickets.