It seems with start-up success undeniably achieved, 20-years-old is a good time to sell, which is what FreshDirect did.

Our “Born in NYC” pioneer of online grocery shopping is now owned by Netherlands-based Ahold Delhaize (80%) and private equity firm Centerbridge Partners (20%).

New Yorkers already lost beloved child of the Upper Westside, Fairway, to Shoprite, so time will tell what happens with FreshDirect.

Next to Target (Tool 138) Fresh Directs bags are most seen in re-use “on the street.”

06.06.22

Update: December 2023 — FreshDirect was acquired by Turkey-based Getir, the “ultrafast grocery delivery company.”

•••

This post is an entry in Creative Toolbox • A Visual Diary where we share a daily reflection — inspiration, insight, fun fact, or tip — gleaned from our spirited journey through the worlds of communication and design.