Marketing for Small B2B Businesses
Marketing isn’t about you. Your prospects don’t care about you. Your prospects don’t even care about what you do. Your prospects care about what you can do for them.
This book — by Andy Schulkind, a colleague and former floor-mate at 150 West 25th Street, NYC — is a must-have resource for any solo or small enterprise owner, director and/or marketing manager.
Following is what I wrote in my 5-star Amazon review.
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Marketing for Small B2B Businesses is a great handbook for entrepreneurs and socialpreneurs chock-full of “in the trenches” tips regarding content and other relevant marketing strategies for small business. All explained clearly and concisely in regular-person speak. I have at least ten pages marked with post-its for future reference (I included a pic with the review) because I absolutely need my own CXD “content to create MARKETING MUSCLE”!
At the end, the author includes a link to a comprehensive list of resources that he recommends, and updates regularly. Very helpful.