This brand refresh for Tribeca Festival is a joy to behold. I take note (two years after the fact) as this year I made a point to attend at least one screening, which happened earlier this month. Duly impressed with the entire experience, I plan to make it an annual tradition.

Formerly Tribeca Film Festival, this “Born in NYC” cultural series has expanded beyond just film to encompass gaming, audio storytelling (podcasts), immersive experiences, and concepts (pilots) for episodic projects for broadcast TV, streaming, and web series.

As such, it is aptly renamed the more inclusive Tribeca Festival.

The visual design and animation are stunning: exuberant, bright, and bold  — so innovative! Check out creative agency Pentagram’s summary video and see more.

06.30.23

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This post is an entry in Creative Toolbox • A Visual Diary where we share reflections — inspirations, insights, fun facts, or tips — gleaned from our spirited journey through the worlds of communication and design.