Following up on September’s post about the Verizon rebrand, the connection between the Times Square 42nd Street NYC flagship storefront (window, interior graphics, and signage) and a ginormous digital display directly across the street is astounding.

Verizon has purchased almost all of the rotating ad spots in the display and they reflect right onto the store windows (and those above too, plus all the cars parked and driving by) creating a vibrant Verizon-red all-incompassing glow. Plus there is the dynamic morphing of the reflections themselves.

12.14.24

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This post is an entry in Creative Toolbox • A Visual Diary where we share reflections — inspirations, insights, fun facts, or tips — gleaned from our spirited journey through the worlds of branding, marketing, presentation, and design.