The title of this post could just as well have been “everything” I am such a fan of this brand: from the product itself to name to logo to packaging — and color (beautiful on a buffet or any table).

Not to mention Izze is a story of entrepreneurial success extraordinaire. Founded in Boulder, CO in 2002, the company was purchased by PepsiCo, Inc. just four years later.

I do need a colleague knowledgeable about food law to fact-check the claim of “70% pure fruit juice” (and a splash of sparkling water) given the containers say “flavored juice beverage blend and other natural flavors.”

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This post is an entry in Creative Toolbox • A Visual Diary where we share a daily reflection — inspiration, insight, fun fact, or tip — gleaned from our spirited journey through the worlds of communication and design.