AutoTrieve - Sara Mears Communication By Design

Challenge

Brand ID, marketing, and video animation for AutoTrieve, a provider of document scanning services to auto dealerships — regionally in the northeast, and nationally via ScanSend, their online portal. As a startup, AutoTrieve’s challenge was to be found, seen, and remembered as a credible and trusted resource, and also to describe and illustrate a multi-step, cloud-based service. Original branding by CXD • 2015

Solution

Bold logo design includes a pair of curved arrows referencing uploading, accessing and downloading scanned documents and data
Color, illustration, driving & road references, and humor are elements of the brand that keep a relatively basic service attractive, fun, and engaging
An animated “explainer” video leads prospects through features and benefits of the cloud-based service, supported thereafter by a live demo
Marketing strategy emphasizes in-person sales supported by a vigorous email campaign

Impact

Brand Identity