Startup Platform
What DO we think...about the Threads platform and this logo? According to AI, Threads is a text-based social media platform developed by Meta and launched in 2023. It allows users to to share posts, engage in...
Fractured Portrait
At the entrance to the American Visionary Art Museum, Baltimore. Can you find my eye? Hint: right in the middle. Holding to our center in a divided, chaotic world is certainly the task at hand.
Sort Your Values
Card sorting is a great way to identify and prioritize values. This deck happens to be more personal than professional, but it is super nicely conceived, designed, and illlustrated by Pacific Northwest duo...
Verizon
Thank g** Verizon rebranded after years of the heinous checkmark. According to verizon.com: “the new logo, a red V with a yellow glow, anchors in the name — Veritas (truth) and Horizon (the future).”
New York City
It doesn’t get any bolder than this. Cities benefit from visual identities, and this is New York’s — in its simplest form, on which a multitude of variations are based.
Be the Good
Inspiration for my fellow “On the Sunny Side of the Street” walkers. T-shirts are THE best for spreading your brand and/or message — walking billboard mode! This one with a clever color-emphasis typography design.
Team Attire
A brand (haha) new CXD-color collar for our Chief Experience Office (CXO) and Receptionist just arrived. The idiom “God is in the details” is often attributed to minimalist architect Mies van der Rohe, who probably co-opted the phrase from the ...
Architecture Color
TD Bank green: part-architectural-element-part-brand-signage. This branch — spotted from way afar — is in downtown Burlington.
Loyalty
When I ordered a tent for my recent camping trip, I tried to re-join the REI co-op thinking surely my membership had lapsed. The customer service associate chatted back “thank you for being a member since 1980” as she confirmed my ID#...
Pronouns
Spotted around the corner at our local “thrifting” retailer. Supporting DEI — with a twist.
Global Recognition
The Olympic Games 2024 opened in Paris today. There are very few logos that in and of themselves stand as universally recognizable symbols, and this is one of them. The Olympics rings were introduced in 1913 and made their debut...
Reframe
I am excited to announce a content pivot on Instagram — toward the personal. Here at the Visual Diary, I will continue to share observations related to communication and design. On Instagram, I will repost those diary entries...
Be an Outsider
Love this inspiration that references the brand L.L.Bean but separates “be” and “an” into a directive along the lines of “Just Do It.” With the added double meaning of “outsider” as in outdoor adventurer OR “think outside the box”...
Senseless Loss
Recent challenges notwithstanding, Twitter, the entrepreneurial prodigy, is nothing short of amazing: a global, grassroots communication platform sprung forth from nothing, a joyous brand experience complete with...
ID Evolution
This brand refresh for Tribeca Festival is a joy to behold. I take note (two years after the fact) as this year I made a point to attend at least one screening, which happened earlier this month. Duly impressed with the entire experience, I plan to...
Brand Color
Just as Lyft, T-Mobile, and the Panther are known for pink, Flix is known for green.
All FlixBus has to do is paint an urban wall the same color (note the exact match) to mark their space. This one is directly across the street from Moynihan Train...
Simplicity
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
White Space
White space (and lots of it) is a designer’s best friend. This is CXD’s website favicon, as you can see in the browser tab above.