Name Extraordinaire

Ring is famous for being rejected by Shark Tank and then selling to Amazon five years later. The company was founded by Jamie Siminoff in 2013 as Doorbot, which he pitched to the “Sharks” that same year. Renamed Ring, the smart doorbell...

Bluetiful

Delightfulness! JetBlue’s collection of creative tail fin designs are unexpected and so fresh. All communicating different expressions of “Blue.” One more example of imaginative thinking from the so-called “disruptor” airline.

Classic Engraving

The NYC landmark, the James A. Farley building at 421 Eighth Avenue in Midtown Manhattan, was once the city’s main post office. The main façade features a Corinthian colonnade (the largest of its style...

Blue Sky

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Re Threads (see Startup Platform), I am going with Blue Sky. The expression “blue sky” refers to imaginative, expansive thinking without constraint. Like with brainstorming, we are not held back...

Display Symbiosis

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Regarding the recent Verizon rebrand, the connection between the Times Square 42nd Street storefront (window, interior graphics & signage) and a ginormous digital display directly across the street is astounding.

Transparency

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An inspiring — and authentic — illustrated tagline from Just Coffee Co-Op • Fair Trade and Organic Coffee. “Justice” is demonstrated through transparent reporting of actual “fair trade” practices.

Event Posters

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I was amazed to see an entire wall in the bullring museum in Ronda, Spain, dedicated to print posters for recent fights. It feels so “old-school” graphic design now. Completed in 1784, the Ronda bullring...

Translucency

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The serendipitous creation of color by overlaying various hues (here, the CXD brand colors) of different translucencies is so unexpected. How in the world do we get olive green and ochre gold?

Subtle Beauty

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A demonstration of glorious restraint spotted in Spain. Minimalist typography designed with the double “s” in mind. Letterspaced to perfection. PICASSO capitalized and bolded for emphasis.

La Marca

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La Marca. Definitely a nicer way to say “the brand.”

Startup Platform

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What DO we think...about the Threads platform and this logo? According to AI, Threads is a text-based social media platform developed by Meta and launched in 2023. It allows users to to share posts, engage in...

Fractured Portrait

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At the entrance to the American Visionary Art Museum, Baltimore. Can you find my eye? Hint: right in the middle. Holding to our center in a divided, chaotic world is certainly the task at hand.

Just Say No

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Sometimes Communication By Design speaks for itself.

Sort Your Values

Card sorting is a great way to identify and prioritize values. This deck happens to be more personal than professional, but it is super nicely conceived, designed, and illlustrated by Pacific Northwest duo...

Verizon

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Thank g** Verizon rebranded after years of the heinous checkmark. According to verizon.com: “the new logo, a red V with a yellow glow, anchors in the name — Veritas (truth) and Horizon (the future).”

New York City

It doesn’t get any bolder than this. Cities benefit from visual identities, and this is New York’s — in its simplest form, on which a multitude of variations are based.

Be the Good

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Inspiration for my fellow “On the Sunny Side of the Street” walkers. T-shirts are THE best for spreading your brand and/or message — walking billboard mode! This one with a clever color-emphasis typography design.

Team Attire

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A brand (haha) new CXD-color collar for our Chief Experience Office (CXO) and Receptionist just arrived. The idiom “God is in the details” is often attributed to minimalist architect Mies van der Rohe, who probably co-opted the phrase from the ...

Architecture Color

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TD Bank green: part-architectural-element-part-brand-signage. This branch — spotted from way afar — is in downtown Burlington.

Loyalty

When I ordered a tent for my recent camping trip, I tried to re-join the REI co-op thinking surely my membership had lapsed. The customer service associate chatted back “thank you for being a member since 1980” as she confirmed my ID#...