I booked TaskRabbit today to move two shelving units down to the street.

Great name, ID logo & color, and service.

Founded in San Francisco in 2009, “taskers” are currently found working in 61 cities nationwide (according to taskrabbit.com). And TaskRabbit is partnered with Ikea to help assemble the furniture no regular person can do by themselves. Very smart.

02.27.22

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This post is an entry in Creative Toolbox • A Visual Diary where we share an occasional reflection — inspiration, insight, fun fact, or tip — gleaned from our spirited journey through the worlds of communication and design.

Update: Shortly after I created this post, TaskRabbit — sadly — launched a global brand refresh, removing the image of the “rabbit” from its logo and changed it primary colors from bright (friendly) green to dark (drab) green.