Challenge
Website refresh for ACKC, a nonprofit advocate for kidney cancer research funding. Our goal was to update the site’s blogging function and “look” while communicating a re-focus of the organization’s mission from lobbying to direct granting and publishing. Original brand refinement by CXD • 2015
Solution
Impact
There was a time — after my diagnosis — when I realized kidney cancer research was significantly underfunded compared to other cancers, and I needed to do something about it. I convinced a group of fellow patients and caregivers to help, and Action to Cure Kidney Cancer was born.
— Jay Bitkower, Founder and Director
Website • Launched Winter 2023
Brand Colors
Website Home Page Below Header
Blog Page
