I don’t usually broadcast my age (range — wink-wink) but this group of over-60-y-o’s caught my eye. Because they are climate- and democracy-focused (two of my targeted “causes”)…

…and also because the organization’s branding is super nice:

• Succinct & memorable name that works both ways (encore act of a performance and “act” as in activism)
• Strong logo. The exclamation point for an “i” isn’t a new idea, but Third Act does it really well. And I love the deep, dark forest green and warm red brand colors. Powerful!
• Simple, clean, and clear website design that truly is action-inspiring at thirdact.org

04.07.25

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This post is an entry in Creative Toolbox • A Visual Diary where we share reflections — inspirations, insights, fun facts, or tips — gleaned from our spirited journey through the worlds of branding, marketing, presentation, and design.