Real Estate Industry Thought Leader - Sara Mears Communication By Design

Challenge

Brand ID and marketing for a boutique law firm serving the real estate industry. The objective was two-fold: 1) sharpen the firm’s focus (niche) on commercial leasing (retail, office, industrial, healthcare) and 2) position the firm’s principal as a leader in that field. Original branding by CXD • 2014

Solution

Brand presence achieved through concise language, bold design, bright colors, curated photography & icon imagery
Focus on leasing services illustrated through the firm’s proprietary “Black Box” infographics, property-type images, and a word-cloud illustration
Thought leadership highlighted via an industry engagement page: Speaking, Writing, Leading supported by a robust email campaign & prolific blog
Industry expertise demonstrated through principal’s significant experience backed by powerful client testimonials

Impact

Website • Launched Fall 2022

let slideshow play • scroll at sides

Brand Identity

Value Proposition

Proprietary Negotiation Process

Process Spiral 2 +115+110%

Negotiation Phases • Action Pairings

Brand Colors

Email Campaign • Content Mastheads

Blog Post

Event Support

Email and LinkedIn invitation: Please join us for Pipeline’s NYC Double Header Tennis and Food Extravaganza!

Engagement Icons

Legal Document Word Cloud